System, method and apparatus for tracking origins of produce

ABSTRACT

An application for a system for tracking produce delivered to a consumer includes a source of produce and several end-customer containers for delivering the produce to the customer. The end-customer containers are filled with the produce and there is a mechanism for affixing a unique code on each of the end-customer containers. The unique codes are sequentially related to each other. There is a facility for capturing a first unique code and a last unique code and for relating the unique codes between and including the first unique code through to the last unique code with a produce origin and date of picking.

CROSS-REFERENCE TO RELATED APPLICATION

This application is a continuation of to U.S. patent application Ser. No12/060,734, filed Apr. 1, 2008, the disclosure of which is herebyincorporated by reference.

FIELD OF THE INVENTION

This invention relates to the field of tracking produce and moreparticularly to a system and method for tracking the origin of producefor health, safety and product feedback.

BACKGROUND OF THE INVENTION

The delivery of safe produce is performed by many farms in the UnitedStates and elsewhere. There have been incidences in which a small amountof produce was contaminated. For example, in 2007, an E. coli outbreakwas reported and traced back to spinach. This contamination killed threepeople and sickened more than 200. Authorities isolated the E. colistrain and found that it originated from cattle feces and wild pig fecesin river water used to irrigate the effected spinach farm. Since theoutbreak, lawmakers in Congress have pushed for regular inspection ofprocessing plants. Additionally, the FDA has announced voluntaryguidelines for preventing food poisoning in fresh produce.

When such an outbreak occurs, produce from the entire farm is recalled,but often, only a portion of the produce is tainted. In the aboveexample, all spinach from that farm and other farms was recalled anddestroyed. There are many farms in which some fields are manageddifferently than other fields. For example, one field is irrigated withriver water and another is irrigated with well water or water from adifferent source. Another example is one field having one set of pickersand another field having a different set of pickers. If one of thepickers contracts a contagious disease, there is no need to destroycrops from the fields that he or she didn't contact.

Similarly, once the produce is picked, it becomes indistinguishable fromsimilar produce picked by other pickers on the same field or differentfields. There is no way for the consumer or distributor/store to providefeedback to the growers regarding product quality, etc.

What is needed is a system and method for tracking produce back to atime/date of picking and the individual fields and/or pickers.

SUMMARY OF THE INVENTION

In one embodiment, a system for tracking produce delivered to a consumeris disclosed including a source of produce, a plurality of end-customercontainers for delivering the produce to the customer and a sequence ofpre-printed labels. Each of the pre-printed labels has a unique code andthe unique code on each label in sequence has a mathematicallysequential value with relationship to the unique code on a previouslabel. A server (or other computer) and a scanner is used with softwarethat captures a value of a first label of the sequence of pre-printedlabels. The first label being affixed to a first end-customer containerfrom the plurality of end-customer containers and the first end-customercontainer filed with some of the produce. Sequentially, the next labelfrom the sequence of pre-printed labels is affixed to subsequentend-customer containers from the plurality of end-customer containersand each of the subsequent end-customer containers is filed with some ofthe produce. When finished, the software captures the unique code of anext label from the sequence of pre-printed labels or a last next label.The software then stores the value of the first label and the value ofthe next label/last label and the produce origin in a tracking database.

In another embodiment, a method for tracking produce delivered to aconsumer is disclosed including (a) providing an amount of produce, (b)providing a plurality of end-customer containers for delivering theproduce to the customer and (c) providing a sequence of pre-printedlabels. Each of the pre-printed labels has a unique code and the uniquecode on each label is in sequence having a mathematically sequentialvalue with relationship to the unique code on a previous label. (d) Theunique code from a first pre-printed label of the sequence ofpre-printed labels is captured. (e) A next end-customer container of theplurality of end-customer containers is filled with some of the produceand (f) a next preprinted label from the sequence of pre-printed labelis affixed to the next end-customer container. (g) Steps (e) and (f) arerepeated until finished filling the end-customer containers at whichtime (h) the unique code from a remaining pre-printed label of thesequence of pre-printed labels is captured. (i) The unique code from afirst pre-printed label, the unique code from a remaining pre-printedlabel and a produce origin to a server is transferred to a processor and(j) the unique code from a first pre-printed label, the unique code froma remaining pre-printed label and a produce origin is received by theprocessor and the unique code from a first pre-printed label, the uniquecode from a remaining pre-printed label and a produce origin is storedin a tracking database.

In another embodiment, a system for tracking produce delivered to aconsumer is disclosed including a source of produce and severalend-customer containers for delivering the produce to the customer. Amechanism is provided for filling the end-customer containers with theproduce along with a mechanism for affixing a unique code on each of theend-customer containers. The unique codes are sequentially related toeach other. There is a facility for capturing a first unique code and alast unique code and for relating the unique codes between and includingthe first unique code through to the last unique code with a produceorigin.

BRIEF DESCRIPTION OF THE DRAWINGS

The invention can be best understood by those having ordinary skill inthe art by reference to the following detailed description whenconsidered in conjunction with the accompanying drawings in which:

FIG. 1 illustrates a plan view of a label system of the presentinvention on a field box.

FIG. 2 illustrates a perspective view of a label system of the presentinvention in use.

FIG. 3 illustrates a perspective view of a system of the presentinvention.

FIG. 4 illustrates a schematic view of a system of the presentinvention.

FIG. 5 illustrates a first flow chart of the present invention.

FIG. 6 illustrates a second flow chart of the present invention.

FIG. 7 illustrates a typical user interface of the present invention.

FIG. 8 illustrates a directed chart of the present invention.

FIG. 9 illustrates a schematic view of a scanner of the presentinvention.

FIG. 10 illustrates a perspective view of a second label system in use.

FIG. 11 illustrates a schematic view of a second system for trackingproduce.

FIG. 12 illustrates a first flow chart of the second system for trackingproduce.

FIG. 13 illustrates a second flow chart of the second system fortracking produce.

DETAILED DESCRIPTION OF THE INVENTION

Reference will now be made in detail to the presently preferredembodiments of the invention, examples of which are illustrated in theaccompanying drawings. Throughout the following detailed description,the same reference numerals refer to the same elements in all figures.

Referring to FIG. 1, a plan view of a label system of the presentinvention on a field box is shown. The label 42 is affixed to a surfaceof the field box 33. The label 42 has a barcode 40 that includes asequence of digital values (for example, numbers). The label 42 alsoincludes a plurality of sub-labels or child labels 44, in this exampleeight sub-labels 44. Any number of sub-labels 44 is possible, one foreach sub-container held within the over-box or field box 33. Eachsub-label 44 has a sub-label identifier that relates to the barcode 40.In some embodiments, the sub-label identifier is a printed series ofcharacters that relate to the sequence of digital values such as“5422187623.” In some embodiments, the sub-label identifier includes abarcode that relates to the sequence of digital values. There is atleast one sub-label 44 for each sub-container and, in some embodiments,one or more spare sub-labels 44 are provided in case one does not stickor is destroyed.

The field box 33 is a container that holds two or more sub-boxes orsub-containers. For example purposes, the term “clamshell” is usedthroughout this application to refer to the sub-boxes or sub-containers.

Referring to FIG. 2, a perspective view of a label system of the presentinvention in use is shown. Before or after filling the clamshell boxes34 with produce, the sub-labels 44 are peeled from the master label 42and, each sub-label 44 is affixed to each of the clamshell boxes 34 andthe clamshell boxes 34 are placed in the field box 33. Note that thebarcode 40 on the master label 42 is the same as or related to thesub-label identifier (e.g., barcode 43 or printed digits) on each of thesub-labels 44. In one embodiment, the barcode 40 on the master label 42has the same numerical value as the sub-label identifier (e.g., barcode43 or printed digits) on each of the sub-labels 44. In alternateembodiments, some of the numerical values are the same and some differto distinguish the individual sub-labels. In all embodiments, thebarcode 40 is unique, in that, no two sets of labels have the samebarcode so as to permit identification of the produce by the barcode.

Referring to FIG. 3, a perspective view of a system of the presentinvention is shown. In this example, the picker 38 delivers the fieldbox 33 to a harvest manager or foreman 8 who uses a scanner 22 to scanthe barcode 42. In some embodiments, an employee badge barcode 37 on anemployee badge 36 of the produce picker 38 is scanned to relate thebarcode 40 of the produce to the employee badge barcode 37 (e.g., employidentification number) of the employee.

Any known scanner 22 is anticipated including, but not limited to,hand-held, self-contained portable scanners and tethered scanners, asknown in the industry. In embodiments in which the scanner is portable,the data collected is either sent by wireless methods or storedinternally to the scanner 22 and sent or transferred at a later time. Inembodiments in which the scanner is tethered (connected to a fixedcomputer base), the data collected is either sent by wired methods,wireless methods or stored internally to the scanner 22 or itsassociated fixed computer base and sent or transferred at a later time.

Referring to FIG. 4, a schematic view of a system of the presentinvention is shown. When the field box 33 is distributed to the picker38, the barcode 40 on the label 42 and the barcode 37 on the picker'sbadge 36 are scanned by a portable scanner. In some embodiments, thesebarcodes 40/37 are stored and held at the scanner (field scanner) 22until the scanner is connected to the server 30 for data capture 20.There are many ways to connect the scanner(s) 22 to the server 30including, but not limited to, a wireless connection (e.g., 802.11,IRDA, other IR link), a wired connection (e.g., USB, DB9 Serial Port)and a wired connection within a cradle (e.g., USB, Serial) whereas thecradle also provides power for charging the scanner 22. In someembodiments, the server 30 is located remote to the scanners 22 and thedata capture 22 is transmitted to the server 30 through a wide areanetwork such as the internet 10.

The uploaded data contains a data record for each field box. The datarecord contains at least the barcode 40 of the field box 33 and anidentification of the origin (e.g., a specific plot, field, row, etc).In some embodiments, the identification of the origin is defined by thebarcode 37 of the picker 38 since the picker is assigned to a specificfield, plot, etc. In some embodiments, the origin emanates from a storedvalue in the scanner 22. In some embodiments, the origin is keyed in orscanned into the scanner 22. In addition, in some embodiments, the datarecord also includes the barcode of the picker 37.

The uploaded data records are entered into a barcode tracking database32 for future access and analysis. One use of the data records in thebarcode tracking database 32 is to determine how many field boxes 33were picked by a particular picker 38. Another use of the data recordsin the barcode tracking database 32 is to determine the origin of agiven field box 33 for tracing to origin and/or for providing feedbackto the grower regarding customer feedback.

In some embodiments, the server 30 is networked to the Internet 10 (WWW)and one or more customers 12/14/16 have access to an application inwhich the customers 12/14/16 enter the barcode 40 from a purchasedclamshell box 34 and provide feedback regarding the quality, freshness,taste, etc. The feedback is added to the barcode tracking database 32and is then accessible to the owner/manager of the originating farm(s).

Referring to FIG. 5, a first flow chart of the present invention isshown. The tracking process begins with providing 50 a master label 42.In some embodiments, the master label 42 is provided on a roll. Themaster label 42 has a plurality of sub-labels 44. The barcode 40 on themaster label 42 matches or relates to the sub-label identifier (e.g.,barcode 43) on each of the sub-labels 44 and, the barcode is unique, inthat, no other master label has the same barcode (at least statisticallyor during the expected life of the barcode).

The tracking process continues with affixing 52 a master label 42 toeach field box 33 as the field box 33 is built orremanufactured/cleaned. In the preferred embodiment, the master label 42is a peel-and-stick label and peeled from a backing and affixed to thefield box 33, although other methods are well known in the industry, allof which are hereby included.

When the field box 33 is ready to be filled, the child stickers orsub-labels 44 are peeled off 54 and each one is affixed to a clamshellor sub-carton 34. Although the term “clamshell” is used throughout thisdescription for simplicity, any carton or container is possible. Forexample, for strawberries, clear plastic clamshells 34 are often used,but alternately, a one-pint or two-pint wooden or plastic basket issometimes used. The present invention is intended for any produce thatis distributed in a plurality of containers and a subset of theplurality of containers is shipped in an over box (or field box asdescribed above).

Next, the picker fills the clamshells with produce 56. In someembodiments, the picker fills the clamshells 34 with produce and lateraffixes the label, etc. The clamshells 34 are then loaded 58 into thefield box 33.

Once the field box is filled with clamshells 34, the master labelbarcode 40 is scanned 60. In the preferred embodiment, a barcode 37 fromthe picker's badge 36 is also scanned to correlate the produce in theclamshells 34/field box 33 with the picker 38. In some embodiments, thescanner 22 is preprogrammed with an identification of the origin of theproduce (e.g., field, row, plot, etc.). In some embodiments, thelocation of the field is entered on the scanner 22 to indicate theorigin of the produce (e.g., field, row, plot, etc.). In someembodiments, the barcode from the picker's badge 37 is used to determinethe origin of the produce (e.g., field, row, plot, etc.), being that thepicker 38 is assigned to a particular field, row, plot, etc.

A data record is created 64 including the barcode 40 of from the label42 and the origin of the produce. Preferably, the origin of the produceis determined from the badge barcode 37 and, therefore, the data recordincludes the badge barcode 37. In some embodiments, the data recordincludes an identifier uniquely identifying the origin of the produce(field, row, plot, etc.).

At some time, one or more data records are uploaded 66 to the server 30and the server 30 stores 68 the data record(s) in the barcode trackingdatabase 32.

Referring to FIG. 6, a second flow chart of the present invention isshown. After a customer purchases the produce 70 and is either happy orunhappy with the produce 72, they are now able to provide feedbackdirectly to the farm, picker and/or manager down to the package or plotlevel. In one embodiment, there is a web address (e.g.,http://www.wishfarms.com) printed on the sub-label 44. The customeraccesses the web address 74 and is presented with a user interface (suchas that in FIG. 7). The customer enters the sub-label identifier (e.g.,barcode 43 or series of characters) of from the sub-label 44 on theproduce 76 into the user interface 76 then provides their evaluation ofthe produce 78. For example, the customer is unhappy because the produceis spoiled. Once the evaluation is completed by the customer, it isstored and available for delivery to the farm manager 80 or other personso that they can act upon the evaluation.

Referring to FIG. 7, a typical user interface of the present inventionis shown. In this sample user interface 90, the customer enters contactinformation, including, in this example, their name, email address andphone number. In this example, the customer also indicates where theypurchased the produce. The barcode 43 from the produce is entered in theappropriate fields and the customer has a field to enter a comment orsimply check a box if their concern is covered by one of the bulletpoint 92. The fields shown are examples of one possible user interface.Many alternate user interfaces are known and included in the presentapplication.

Referring to FIG. 8, a directed chart of the present invention is shown.The label barcode 40 is captured by the scanner 22. In some embodiments,the badge barcode 37 is also captured by the scanner 22. In someembodiments, a field identification 106 is either entered on thescanner's 22 user interface or stored within the scanner's 22 memory. Insome embodiments, the data collected is stored in local storage 225 forlater transmission. Once the data is captured or at some time in thefuture, a data record for each field box 33 is transferred to theserver, preferably over a communications link 120. In alternateembodiments, the data records are transferred by transferring a memorydevice such as a compact flash card or USB memory stick. Thecommunications link 120 is any transmission link known in the industry,wired or wireless, such as 802.11, USB, Ethernet, Firewire, etc.

After the data records arrive at the server 30, they are stored in thebarcode tracking database 32 for access in providing customer feedback,for determining picker performance and/or for tracking the origin ofproduce back to the field, row, plot, etc. For customer feedback, theserver 30 is connected to the Internet 10 by a communications link 122.The communications link 122 is any transmission link known in theindustry, wired or wireless, such as 802.11, USB, Ethernet, Firewire,etc. Likewise, the customer(s) is/are connected to the Internet by acommunications link 124. This communications link 124 is anytransmission link known in the industry, wired or wireless, such as802.11, USB, Ethernet, Fire wire, DOCSIS, Cable, FIOS, DSL, etc.

Referring now to FIG. 9, a schematic view of a barcode scanner of allembodiments of the present invention is shown. The barcode scanner 22 isshown for completeness and the device shown is a simplified example of atypical processor-based scanner that has a processor 210 and associatedmemory 220 and storage 225. The storage is, for example, Flash memory,battery-backed SRAM or a hard disk. This is an exemplary system and anysuitable processor, memory and persistent storage can be substitutedincluding microcontrollers such as the Intel® 80C51, processors such asthe Intel® Pentium IV, memory such as SDRAM and DDR and persistentstorage such as ROM, EPROM, hard disks, etc. The operating program, dataparameters and scanned barcode containing records are typically storedin the persistent storage 225 A system bus 230 interfaces the processorto peripheral devices as discussed below.

The scanner 22 displays information, alerts, prompts, etc., on a display260. In some embodiments, the display 260 is a graphics display. In someembodiments, the display 260 is a LCD display. In other embodiments, thedisplay is a numeric display, alpha-numeric display, set of lights orany combination thereof. Operation of the system is initiated by controlinputs 270. In some embodiments, the control inputs 270 include akeyboard. In other embodiments, the control 270 includes push buttons,switches, potentiometers and digital potentiometers, etc.

The scanner 22 controls the optical scanning hardware through a scannercontrol output port 240 as known in the industry. There are many knownbarcode scanning technologies, usually employing a lasing LED toilluminate the barcode while a detector measures reflected light todetermine the digits of the barcode. All known barcode technologiesincluding, but not limited to, linear barcodes, two-dimensionalbarcodes, matrix barcodes, two-dimensional stacked barcodes, postalbarcodes, postnet postal barcodes and onecode postal barcodes areincluded, here within. Likewise, all known encodings of barcodes arealso included here within.

Outputs from the scanning hardware are fed to the scanner processor 210through a scanner input port 250.

The scanner interfaces to the server computer 30 through a networkinterface 280 connected to the system bus 230. In some embodiments, thepart or all of the storage 225 is removable (e.g. SD, memory stick orCompact Flash) and the data records are transferred on the removablestorage to the server computer 30.

Referring to FIG. 10, a perspective view of a second label system in useis shown. In this label system, produce 312 such as blueberries, cherrytomatoes, grape tomatoes, etc, are delivered from the field to a packingstation/area in bulk, preferably in containers 310, as known in theindustry. In the packing area, the produce 310 is removed from thecontainers 310, sorted, inspected and placed in end-customer containers315, as also known in the industry. In the past, a label was affixed tothe end-customer containers 315 describing the product and having a UPCbar code for scanning at, for example, a grocery store. The UPC bar codelabel of the past for this type of produce 312 had no tracking data foreither quality control/feedback or for health and safety reasons.

In an improved method of tracking produce, a tracking label is affixedto each of the end-customer containers 315 from a sequential source 320such as a roll of labels 320 or sheets of labels in which the labels areused in order. The labels 314/316/318 have a known sequence of symbolssuch that, given a first set of symbols and a last set of symbols, allintermediate symbols are known. The simplest such sequence is a linearsequence such as 535601, 535602, 535603 . . . 535650. In such, knowingthe first in the sequence (535601) and the last in the sequence (535650)all intermediate symbols are known such as 535647, etc. More complexsequences of symbols are also anticipated such as pseudo-random numbersequences or sequences in which each symbol is separated from theprevious symbol by a known distance such as 535600, 535701, 535802 . . .. It is preferred that each symbol be unique so that no two containershave the same symbol and that each symbol is mathematically related tothe prior symbol such that given the prior symbol, an algorithm willdetermine the value of the next symbol. In the simplest case, thealgorithm is, “add one.” In this, if the prior symbol is 120098, thenadding one produces 120099. Many such algorithms are anticipated and, insome examples, the algorithm produces symbols that do not appear to berelated to each other as when the algorithm includes, for example, apseudo-random sequence. In such, by using the prior number as the seedto a pseudo-random function, the next number is determined, etc. In someembodiments, the true index number or symbols is hidden within a largerset of numbers/symbols. For example, “4895 8952 8432 3311” might be onthe label, but the corresponding index number might be parts of thistaken, perhaps, out of sequence, for example, 1158432895. Other parts ofthe number/symbol are anticipated to be either filler, an identificationof a company, check digits, etc. With such, software that receives thedigits/symbols from the customer is better able to determine if thecustomer mistyped the sequence, etc.

In this improved method of tracking produce, at the beginning of aprocessing batch (e.g. the first run in the morning or when a first bulkcontainer 310 from a given field is processed), the first label 314 inthe sequence is captured, preferably by a scanner 322 (see FIG. 11) intothe computing system (e.g. scanner 322 or server 30) or alternately byplacing a sacrificial label 314/316/318 on a report sheet, etc. Asend-customer containers 315 are filed, the next label 316 in thesequence is affixed to the end-customer containers 315 until the batchis complete (e.g. last run of the day, the bulk container 310 is emptyor all bulk containers 310 from a given location are empty, etc). Nowthe last label 316 or next label 318 from the sequential labels 320 iscaptured, preferably by a scanner 322 into the computing system (e.g.scanner 322 or server 30) or alternately by placing a sacrificial label314/316/318 on a report sheet, etc. Now information regarding the batchof produce 312 is captured and/or entered into the computing system(e.g. scanner 322 or server 30) and associated with the sequence oflabels 314/316/318. The information includes any data related to theproduce 312 such as field of origin, date picked, picker(s), harvestcrew, harvest event, time picked, packing station, etc.

Referring to FIG. 11, a schematic view of a second system for trackingproduce is shown. At the beginning of the day or at the start of abatch, the first label 314 (or first remaining label 314) of a roll 320(registration label) is scanned by a packing scanner 322. In someembodiments, the code (e.g. barcodes) is stored and held at the scanner(packing scanner) 322 until the scanner 322 is connected to the server30, while in other embodiments, the code (e.g. barcodes) is transferredto the server 30. There are many ways to connect the scanner(s) 322 tothe server 30 including, but not limited to, a wireless connection(e.g., 802.11, IRDA, other IR link), a wired connection (e.g., USB, DB9Serial Port) and a wired connection within a cradle (e.g., USB, Serial)whereas the cradle also provides power for charging the scanner 322. Insome embodiments, the server 30 is located remote to the scanners 322and the code is transmitted to the server 30 through a wide area networksuch as the internet 10.

The uploaded data contains a data record for the first code (e.g.barcode) in a sequence of codes (e.g. barcodes). The data recordcontains at least the code (e.g. barcode) of the first label 314 and anidentification of the origin (e.g., a specific plot, field, etc).Optional data in the record includes picker information, dates, times,etc. In some embodiments, the origin emanates from a stored value in thescanner 322. In some embodiments, the origin is keyed in or scanned intothe scanner 322. In some embodiments, the origin is keyed into theserver 30 or another computer (not shown) as known for entering data.

The uploaded data is entered into a barcode tracking database 32 forfuture access and analysis. Subsequent codes are then associated withthe same data. At the end of the shift or other desired time (e.g. whenchanging to produce that originated at a different field), the lastlabel used from the roll 316 or the next label to be used from the roll318 is scanned by the scanner 322. The code from this label 316/318 isalso uploaded to the server 30. The server then associates allsequential labels between the first label 314 scanned (registrationlabel) and the last label 316/318 scanned (end label) with the samesource and/or other information captured with the first label scanned(registration label).

One use of the data records in the barcode tracking database 32 is todetermine the origin of a given field end-user package 315 for tracingto origin and/or for providing feedback to the grower regarding customerfeedback.

In some embodiments, the server 30 is networked to the Internet 10 (WWW)and one or more customers 12/14/16 have access to an application inwhich the customers 12/14/16 enter a code 314/316/318 from aend-customer package 315 and provide feedback regarding the quality,freshness, taste, etc. In some embodiments, the feedback is added to thebarcode tracking database 32 and is then accessible to the owner/managerof the originating farm(s).

Referring to FIG. 12, a first flow chart of the second system fortracking produce is shown. First, a sequential source 320 such as a rollof labels 320 or sheets of labels in which the labels are used in orderis provided 350. It is preferred that the sequential source of labels320 be pre-printed. The labels 314/316/318 have a known sequence ofsymbols such that, given a first set of symbols and a last set ofsymbols, all intermediate symbols are known. The simplest such sequenceis a linear sequence such as 535601, 535602, 535603 . . . 535650. Insuch, knowing the first in the sequence (535601) and the last in thesequence (535650) all intermediate symbols are known such as 535647,etc. More complex sequences of symbols are also known such aspseudo-random number sequences or sequences in which each symbol isseparated from the previous symbol by a known distance such as 535600,535701, 5356802 . . . .

At the beginning of the day or at the start of a batch, the first label314 (or first remaining label 314) of a roll 320 (registration label) isscanned 352 by a packing scanner 322 or recorded in any way known in theindustry. In some embodiments, the code (e.g. barcodes) is stored andheld at the scanner (packing scanner) 322 until the scanner 322 isconnected to the server 30, while in other embodiments, the code (e.g.barcodes) is transferred to the server 30.

As each end-customer container 315 is filled 354, the next label314/316/318 is affixed 356 to the end-customer container 315. Thesesteps 354/356 are repeated 358 until an end point such as the produce312 is depleted, the shift is over, etc. Now, the sequential code fromthe last label used 316 or the next label 318 on the sequential source320 is scanned/recorded 360.

Data is then entered 362 and transferred 364 to the server 30,associated 366 with the sequence of labels 314/316 and stored 368 in thebarcode tracking database 32 for future access and analysis. The serverassociates 366 all sequential labels between the first label 314 scanned(registration label) and the last label 316/318 scanned (end label) withthe data (e.g. source of produce 312 and/or other information capturedwith the first label scanned. The uploaded data contains a data recordfor the first code (e.g. barcode) in a sequence of codes (e.g.barcodes). The data record contains the code (e.g. barcode) of the firstlabel 314 and an identification of the origin (e.g., a specific plot,field, etc). Optional data in the record includes picker information,dates, times, etc. In some embodiments, the origin emanates from astored value in the scanner 322. In some embodiments, the origin iskeyed in or scanned into the scanner 322. In some embodiments, theorigin is keyed into the server 30 or another computer (not shown) asknown for entering data.

Referring to FIG. 13, a second flow chart of the second system fortracking produce is shown. After a customer purchases the produce 370and is either happy or unhappy with the produce 372, they are now ableto provide feedback directly to the farm, picker and/or manager down tothe package or plot level. In one embodiment, there is a web address(e.g., http://www.wishfarms.com) printed on the label 314/316/318. Thecustomer accesses the web address 374 and is presented with a userinterface (such as that in FIG. 7). The customer enters the labelidentification (e.g., code from label 314/316/318) 376 into the userinterface then provides their evaluation of the produce 378. Forexample, the customer is unhappy because the produce is spoiled. Oncethe evaluation is completed by the customer, it is stored and availablefor delivery to the farm manager 380 or other person so that they canact upon the evaluation.

Equivalent elements can be substituted for the ones set forth above suchthat they perform in substantially the same manner in substantially thesame way for achieving substantially the same result.

It is believed that the system and method of the present invention andmany of its attendant advantages will be understood by the foregoingdescription. It is also believed that it will be apparent that variouschanges may be made in the form, construction and arrangement of thecomponents thereof without departing from the scope and spirit of theinvention or without sacrificing all of its material advantages. Theform herein before described being merely exemplary and explanatoryembodiment thereof. It is the intention of the following claims toencompass and include such changes.

1. A system for tracking produce delivered to a consumer, the produceoriginating from a produce origin, the system comprising: a plurality ofend-customer containers for delivering the produce to the customer; asequence of pre-printed labels, each having a unique code and the uniquecode on each label is sequentially related to the unique code on aprevious label; a computer; software running on the computer captures avalue of a first label of the sequence of pre-printed labels, the firstlabel being affixed to a first end-customer container from the pluralityof end-customer containers and the first end-customer container filedwith some of the produce, sequentially, the next label from the sequenceof pre-printed labels is affixed to subsequent end-customer containersfrom the plurality of end-customer containers and each of the subsequentend-customer containers is filed with some of the produce; and thesoftware running on the computer stores the value of the first label andthe value of the next label from the sequence of pre-printed labels anddata regarding the produce in a tracking database.
 2. The system fortracking produce delivered to a consumer of claim 1, wherein themathematically sequential value of the unique code on each label insequence in relationship to the unique code on the previous label is afixed numerical value.
 3. The system for tracking produce delivered to aconsumer of claim 2, wherein the fixed numerical value is one.
 4. Thesystem for tracking produce delivered to a consumer of claim 1, whereinthe mathematically sequential value of the unique code on each label insequence in relationship to the unique code on the previous label is apseudo-random difference.
 5. The system for tracking produce deliveredto a consumer of claim 1, wherein the mathematically sequential value ofthe unique code on each label in sequence in relationship to the uniquecode on the previous label is a series of alpha-numeric symbols.
 6. Thesystem for tracking produce delivered to a consumer of claim 1, whereinthe data includes one or more data-items selected from the groupconsisting of produce origin, a date picked, one or more pickeridentifications, a harvest crew, a harvest event, a time picked, and apacking station.
 7. A method for tracking produce delivered to aconsumer, the method comprising: (a) providing an amount of produce froma produce origin; (b) providing a plurality of end-customer containersfor delivering the produce to the customer; (c) providing a sequence ofpre-printed labels, each of the labels having a unique code and theunique code on each label in sequence having a mathematically sequentialvalue with relationship to the unique code on a previous label; (d) acomputer capturing the unique code from a first pre-printed label of thesequence of pre-printed labels; (e) filling a next end-customercontainer of the plurality of end-customer containers with some of theproduce; (f) affixing a next preprinted label from the sequence ofpre-printed label to the next end-customer container. (g) repeatingsteps (e) and (f) until finished filling; (h) the computer capturing theunique code from a remaining pre-printed label of the sequence ofpre-printed labels; (i) the computer transferring the unique code from afirst pre-printed label, the unique code from a remaining pre-printedlabel and data related to the produce to a server; and (j) the serverreceiving the unique code from a first pre-printed label, the uniquecode from a remaining pre-printed label and the data and storing theunique code from a first pre-printed label, the unique code from aremaining pre-printed label and the data in a tracking database.
 8. Themethod of claim 7, wherein the mathematically sequential value of theunique code on each label in sequence in relationship to the unique codeon the previous label is a fixed numerical value.
 9. The method of claim8, wherein the fixed numerical value is one.
 10. The method of claim 7,wherein the mathematically sequential value of the unique code on eachlabel in sequence in relationship to the unique code on the previouslabel is a pseudo-random difference.
 11. The method of claim 7, whereinthe mathematically sequential value of the unique code on each label insequence in relationship to the unique code on the previous label is asequence of alpha-numeric symbols.
 12. The method of claim 7, whereinfinished filling is determined by depletion of the produce from theproduce origin.
 13. The method of claim 7, wherein finished filling isdetermined by an end of a shift.
 14. The method of claim 7, wherein thedata includes one or more data-items selected from the group consistingof produce origin, a date picked, one or more picker identifications, aharvest crew, a harvest event, a time picked, and a packing station. 15.A system for tracking produce delivered to a consumer, the systemcomprising: produce from a produce origin; a plurality of end-customercontainers for delivering the produce to the customer; means for fillingthe end-customer containers with the produce; means for providing andaffixing a unique code onto each of the end-customer containers, each ofthe unique codes being sequentially related to a previous unique code;means for capturing a first unique code; means for capturing a lastunique code; and means for relating the unique codes from the firstunique code through to the last unique code with data related to theproduce, the data including an identification of the produce origin. 16.The system for tracking produce delivered to a consumer of claim 15,wherein the unique codes are sequentially related by a fixed numericalvalue.
 17. The system for tracking produce delivered to a consumer ofclaim 16, wherein the fixed numerical value is one.
 18. The system fortracking produce delivered to a consumer of claim 15, wherein the uniquecodes are sequentially related by a pseudo-random difference.
 19. Thesystem for tracking produce delivered to a consumer of claim 15, whereinthe unique codes are provided on pre-printed labels.
 20. The system fortracking produce delivered to a consumer of claim 19, wherein thepre-printed labels are on a roll of pre-printed labels.